Last Updated: 2025.09.17

At Athleta Gap (“we,” “us,” or “our”), we are committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (the “Site”), purchase our products, engage with our services, or interact with us in any other way (collectively, “Services”). By accessing or using our Services, you acknowledge that you have read, understood, and agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect two types of information about you: personal information (information that identifies you or can be used to identify you) and non-personal information (information that does not identify you).

1.1 Personal Information

We may collect personal information from you when you voluntarily provide it to us, such as:

  • Contact Information: Name, email address (e.g., [email protected] for communications), phone number, shipping address, and billing address.
  • Account Information: Username, password, and account preferences (if you create an account on our Site).
  • Payment Information: Credit card details, debit card details, or other payment method information (collected and processed by third-party payment processors; we do not store full payment card information).
  • Purchase and Order Information: Details about products you purchase, order history, and order status.
  • Communication Information: Content of messages you send to us (e.g., questions, feedback, or support requests via email or our Site).
  • Demographic Information: Age, gender, and preferences (if you choose to provide this, e.g., in surveys or profile settings).

1.2 Non-Personal Information

We may collect non-personal information automatically when you use our Site, such as:

  • Technical Information: IP address, browser type, operating system, device type, device ID, and information about how you access and use our Site (e.g., pages visited, time spent on pages, and links clicked).
  • Usage Data: Aggregated data about user behavior on our Site (e.g., number of visitors, popular products, and browsing patterns), which is anonymized and cannot be linked to you personally.

2. How We Use Your Information

We use your information for legitimate business purposes, including:

  • Fulfill and Manage Orders: Process your purchases, ship products to your address, send order confirmations and updates, and handle returns or exchanges.
  • Provide Customer Support: Respond to your questions, concerns, or feedback (e.g., via email at [email protected]) and assist with issues related to your account or orders.
  • Maintain and Improve Our Services: Update and optimize our Site (e.g., improve user experience, fix technical issues, and enhance product offerings) based on usage data and user feedback.
  • Communicate With You: Send you important updates (e.g., changes to our Privacy Policy, terms of service, or service disruptions) and, with your consent, marketing communications (e.g., newsletters, promotions, or information about new products or sales). You may opt out of marketing communications at any time (see Section 6 below).
  • Protect Our Business and Users: Prevent fraud, unauthorized access, or misuse of our Site; comply with legal obligations; and enforce our terms of service.
  • Personalize Your Experience: Tailor content, product recommendations, and offers to your preferences based on your purchase history and browsing behavior.

3. How We Disclose Your Information

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may disclose your information only in the following circumstances:

  • Third-Party Service Providers: We share your information with trusted third parties who assist us in providing our Services, such as:
  • Payment processors (to process your payments securely).
  • Shipping and logistics providers (to deliver your orders).
  • Email service providers (to send you communications).
  • IT and website hosting providers (to maintain our Site and store data).

These third parties are required to protect your information and use it only to perform the services we request.

  • Legal Compliance: We may disclose your information if required by law (e.g., to comply with a subpoena, court order, or government regulation) or to protect our rights, property, or safety, or the rights, property, or safety of others.
  • Business Transfers: If we undergo a merger, acquisition, sale of assets, or other business transaction, your information may be transferred to the new owner or entity as part of the transaction (we will notify you of any such transfer and ensure the new owner complies with this Privacy Policy).
  • With Your Consent: We may disclose your information to third parties if you explicitly consent to the disclosure.

4. How We Protect Your Information

We implement reasonable technical, administrative, and physical security measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include:

  • Secure storage of data (e.g., encrypted servers and secure databases).
  • Use of secure socket layer (SSL) technology to encrypt data transmitted between your device and our Site (indicated by “https://” in the URL and a padlock icon).
  • Restricted access to personal information (only authorized employees and service providers may access your information, and they are required to keep it confidential).
  • Regular reviews and updates to our security practices to address emerging threats.

While we take steps to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we will always act in good faith to safeguard your data.

5. Your Rights Regarding Your Information

You have certain rights regarding your personal information, subject to applicable laws. These rights may include:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request that we correct or update inaccurate or incomplete personal information.
  • Deletion: Request that we delete your personal information (subject to exceptions, e.g., if we need to retain it to fulfill a legal obligation or process an order).
  • Opt-Out: Opt out of receiving marketing communications from us (see Section 6 below).
  • Data Portability: Request that we transfer your personal information to another party (where technically feasible).

To exercise any of these rights, please contact us at [email protected] with your name, contact information, and a clear description of your request. We will respond to your request within a reasonable timeframe (as required by law).

6. Marketing Communications

If you provide your email address or other contact information, we may send you marketing communications (e.g., newsletters, promotions, or new product announcements) if you have given us consent to do so. You may opt out of these communications at any time by:

  • Clicking the “unsubscribe” link at the bottom of any marketing email we send you.
  • Emailing us at [email protected] with the subject line “Unsubscribe from Marketing.”

Opting out of marketing communications will not affect important transactional communications (e.g., order confirmations, shipping updates, or customer support responses).

7. Cookies and Similar Technologies

We use cookies (small text files stored on your device) and similar technologies (e.g., web beacons, pixels) to enhance your experience on our Site. Cookies help us:

  • Remember your account information (if you log in) so you don’t have to re-enter it.
  • Track your browsing behavior to personalize content and recommendations.
  • Analyze Site traffic and usage to improve our Services.
  • Keep our Site secure.

You can control cookies through your browser settings: most browsers allow you to block or delete cookies. However, disabling cookies may limit your ability to use certain features of our Site (e.g., creating an account or completing a purchase).

8. Children’s Privacy

Our Services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without parental consent, we will delete that information immediately. If you believe we have collected information from a child under 13, please contact us at [email protected].

9. Links to Third-Party Websites

Our Site may contain links to third-party websites (e.g., social media platforms, partner sites). This Privacy Policy does not apply to these third-party sites. We are not responsible for the privacy practices or content of third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, laws, or regulations. When we make changes, we will revise the “Last Updated” date at the top of this Policy and post the updated version on our Site. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our Services after the updated Policy is posted constitutes your acceptance of the changes.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your personal information, please contact us at:

We will respond to your inquiry as soon as possible.